COMMUNICATING MATERNAL HEALTH SAFETY TO WOMEN IN TAAL, BATANGAS TO REDUCE DELAY IN DECISION TO SEEK OBSTETRIC CARE
This paper describes women in Taal to whom the concept of safe pregnancy needs to be communicated in order to minimize delays in decision to seek care and to avoid complications that lead to maternal mortality. The women in this study consider pregnancy as a normal condition that requires minimal care and that should not prevent them from doing their day-to-day activities. Many of them exhibit limited knowledge of danger signs during pregnancy, childbirth, and post-partum period. Literature on obstetric care seeking shows that women who have limited awareness about safe pregnancy are likely to delay seeking care, hence the need for communication initiatives for maternal health and safety that will increase knowledge about danger signs, encourage ample preparations for pregnancy (including seeking information about cost of medical care), and promote immediate care seeking when the need arises. Suggestions for effective communication strategies are given on the basis of the women’s characteristics and findings from previous research on health literacy.
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